PromoStuff

Promostuff ... the backbone of your marketing campaigns. Your brand will go to the best places, attract the client base you are looking for and notice we have a product for every budget

According to a new research study conducted by the Advertising Specialty Institute (ASI), among business people over age 21, revealed

that Advertising Specialties, Promotional Products beat out all forms of TV, radio and print advertising as the most cost-effective advertising medium available.

The average cost-per-impression of an advertising specialty item is $0.004, making it less expensive per impression than nearly any other

media. According to Nielsen Media data says the report, the CPI for a national magazine ad is $0.033; a newspaper ad is $0.0129; a prime

time TV ad is $0.019; a cable TV ad i$0.007; a syndicated TV ad is $0.006; and a spot radio ad is $0.005.

Among key findings, results indicate that:

84% of people remember the advertiser on a product they receive

42% have a more favorable impression of an advertiser after receiving a promotional item

24% indicate that they are more likely to do business with an advertiser on items they receive

62% of respondents have done business with the advertiser on a promotional product after receiving it

Writing instruments are the most commonly-owned advertising specialty, followed by shirts, caps and bags, logo apparel

Additional findings:

More than three-quarters of respondents have had their giveaways for about seven months

Bags were reported to be used most frequently, with respondents indicating that they use their bags on average nine times per month

Bags deliver the most impressions, with 1,038 impressions per month on average

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